The Challenge: Heineken, a Dutch multinational brewing company, wants to leverage a beverage icon as a catalyst for connection.

​The Solution: Heineken will create a campaign, titled “Keeping Tabs.” This campaign highlights the idea of continuing to make Heineken the life of the party and of your night, while encouraging the need for there to be much more safer drinking. Paired with interactive events, the Keeping Tabs app allows for friends to monitor each other’s whereabouts, making sure everyone has a safe close out to their nights.

Created in collaboration with Katherine Ruddy.