The Challenge: Identify a problem/issue that people have, or you observe, or is something you feel is an issue. In conjunction with a brand or organization, find a way to solve it and advertise the solution.

The Solution: Hinge, an online dating application, will create a campaign titled DoubleUp. This is a new feature in the app that allows for double dates to be arranged. All you have to do is grab a friend and create your shared dating profile and then personalize your profile however the two of you may please. Perhaps it’s a selfie of you both, or a funny prompt you can both relate to. Once completing your profile, Hinge is ready to use just a normally, where you and a friend can now browse through possible matches to join you on your double date.

Created in collaboration with Hannah Conroy

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